The new energy industry represented by solar photovoltaic has developed rapidly in recent years. China's photovoltaic output has ranked first in the world for five consecutive years. However, issues such as homogeneity, overcapacity, and low-price and disorderly competition have also come along. At the same time, due to the adverse international factors, China's photovoltaic product exports have been blocked in the past two years, and the photovoltaic industry has once been in a predicament.
When faced with adversity, brave people can survive and wise men can develop.
â€œIn the face of such a grim situation, we have promoted the transformation and upgrading of our new energy companies, opened up new markets, and changed from pure product suppliers to product service and application providers.â€ Hangzhou Economic and Credit Commission responsible People say.
In order to promote the development of the photovoltaic industry, in July this year, the State Council promulgated â€œSeveral Opinions on Promoting the Healthy Development of the Photovoltaic Industryâ€ and proposed that the total installed capacity of photovoltaic power generation should reach 35 million kilowatts or more by 2015, which will bring great benefits to the photovoltaic industry. Expansion capacity.
On August 27th, the Ministry of Industry and Information Technology released the â€œRegulations for Photovoltaic Manufacturing Industry (Draft for Soliciting Opinions)â€, which is a continuation of the existing policies for the development of the photovoltaic industry, and also paving the way for the future development of the photovoltaic industry.
It is understood that Zhejiang is also stepping up research and development of new policies to guide and promote the development of new energy industries.
Industry status quo: Leading companies lead, small and medium-sized enterprises are in full bloom
From the first half of 2012 to the first half of this year, Hangzhou's new energy industry, especially the photovoltaic industry, is not only a period of severe winter, but also a time of differentiated innovation to get rid of homogenous and vicious competition and has achieved initial success.
According to the relevant person in charge of the Municipal Economic and Information Commission, since the end of last year, positive factors emerged in the domestic policy and market, the progress of reshuffling industry and enterprises was accelerating, and the demand side showed a warming trend. At the same time, new energy companies in the city actively responded to various Unfavorable factors, although there are still many uncertainties in industrial development, the situation has improved. Driven by the leading companies, the city's small and medium-sized PV companies no longer rely too much on policy subsidies, and are no longer excessively involved in price vicious competition businesses. The entire photovoltaic industry in Hangzhou is driving new businesses with new products and starting to implement transformation with new models. In particular, the photovoltaic industry in our city has formed a very prominent industrial innovation advantage in many sub-sectors such as accessories and materials, BIPV photovoltaic applications, micro-grid off-grid photovoltaic applications.
According to the statistics of Hangzhou Statistics Bureau, in 2012, the city's solar energy and other new energy industries completed a sales value of 18.723 billion yuan, and realized an industrial added value of 4.405 billion yuan. The export of photovoltaic modules totaled 419 million U.S. dollars. Although they experienced declines in Europe and North America, exports from emerging market countries such as Africa and Latin America showed an upward trend. The export market added a total of 19 countries and regions.
According to statistics from Hangzhou's ten largest industry office, the added value of new energy industry in the first half of this year was 1.822 billion yuan, and the decline continued to narrow, which was 0.3 percentage points lower than the first quarter.
Of course, the new energy industry, which is still in a severe situation, still faces some difficulties in the process of transformation, innovation and development.
â€œThe biggest problem is still a financial problem.â€ According to the person in charge of the Municipal Economic and Information Commission, the new energy industry has a large investment and long cycle. In the last two years, the new energy industry has been affected by the sluggish new energy industry such as photovoltaic and wind power. It becomes difficult.
In terms of policies, the cityâ€™s localization support policies for new energy industries are also lagging behind. As early as last year, Jiangsu Province has started the second round of localized photovoltaic support policies. Hefei, Ningbo, and Jiaxing have also issued local support policies. The localization support policy has not yet been introduced.
According to the relevant person in charge of the Municipal Economic and Information Commission, it is suggested that in policy formulation, industries should be encouraged to flourish, SMEs should be encouraged to cooperate with leading enterprises to develop subdivided products, SMEs should be encouraged to integrate resources to explore market segments, and enterprises should be encouraged to enhance product differentiation. Market acceptance encourages companies not to blindly produce and sell, but emphasizes the profitability of corporate products, the reasonable level of debt ratio, and the growth and development potential of the transformation business.
Road to transformation: innovation and upgrade, differentiated development, and opening up new markets
On August 6th this year, China and the EU reached an agreement on the export of photovoltaic products from China to the European Union. This means that in the past, the era of low-price competition in the EU market was no longer a thing of the past. Under the dual pressure of price increase, loss of competitive advantage and limited export volume, China's PV companies have to seek a road to breakthrough.
According to the relevant person in charge of the Municipal Economic and Information Commission, the development of the solar photovoltaic industry in Hangzhou must take the path of innovation, high-end, and differentiated development to achieve a solution.
â€œAlthough there are widespread overcapacity in other industries, the photovoltaic industry is particularly prominent.â€ Lu Chuan, Vice President of Zhejiang Zhengtai Solar Energy Technology Co., Ltd. said that under the new situation, the company is adjusting its strategy in a timely manner, from a single sales component to a green cleaner. Transformation of energy development, cooperation with Shanghai Hi-Tech Research Institute to develop OLED technology and equipment, establishment of a new energy research institute in Hangzhou, research and development of special integrated photovoltaic wall products and HIT technologies, and the introduction of a refined management model into the production of components The link has led to a significant drop in production costs.
Chint also realized that China's PV products are keeping a close eye on the EU market and adjusted its market direction in a timely manner. â€œChint Solarâ€™s â€‹â€‹annual production capacity is about 800 megawatts. Currently, it only accounts for one-fourth of sales to Europe, and one-quarter for China. Half of it sells to Japan, South Africa, South Korea, India and the United States.â€ said Lu Chuan. It was precisely because of the timely adjustment of the market direction. When the EU swung the "double reverse" stick, Zhengtai Solar was not affected much. Due to the transformation and opening up new markets, Chint Solar realized sales value of 3.679 billion yuan in 2012 and profit of 115 million yuan in 2012 in the context of the entire industry's general damage.
â€œAt present, the photovoltaic industry in Hangzhou has emerged a number of innovative and innovative enterprises. These enterprises have devoted themselves to researching and actively exploring new markets in subdividing products and market segments. They have freed themselves from low-price, disorderly competition and are rapidly pursuing new business. Healthy development.â€ Zhao Yonghong, secretary general of the Hangzhou Solar Photovoltaic Industry Association, said that representative companies include Chint, Sonny, Heda, Longxi, etc. Smaller companies also have many successful models, such as Sola Corporation. The product is a solar energy product for people's livelihood. It is very popular in remote areas such as China's western regions, Africa, and Central Asia. Its total sales volume exceeded 20 MW in 2012, and it is at the forefront of photovoltaic components. There is also Tianyu Solar Energy. Although it is a thin-film module, it has also turned its target to architectural applications and it has also been successful.
Policy effect: Distributed photovoltaic power generation applications usher in a decade of gold
The development of new energy industry can not be separated from policy support. At present, the vigorous promotion of photovoltaic distributed generation applications has become the consensus of the national level and local governments. Industry insiders pointed out that this will lead the Chinese PV industry to break through the current predicament and truly usher in the â€œspringâ€ of industrial development.
At present, Heda has collected hundreds of distributed photovoltaic power generation projects throughout the country. In our area of â€‹â€‹Hangzhou, there are almost every county and city, many of which have been connected to the grid for power generation.
A good policy not only supports the development of the enterprise, but also brings real benefits to new energy users and promotes a new round of development of the new energy industry.
On July 15 this year, the State Council issued the "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry", which is also called "the eight photovoltaic countries." It is proposed that by 2015, the total installed capacity of photovoltaic power generation should reach more than 35 million kilowatts.
This "opinion" has changed the status quo of the heavy-duty and light-weight applications of the photovoltaic industry in the past, and gradually entered the distributed generation of gold for ten years driven by market applications.
On August 27th, the 50MW distributed photovoltaic application demonstration zone project in Tonglu Economic Development Zone was started. This is one of the first batch of 18 distributed photovoltaic power generation application demonstration zones in the country, and it is also the largest photovoltaic power generation project in our province. City's new energy industry leading enterprises - Hangzhou Zhejiang University Sunny Energy Technology Co., Ltd. investment and construction.
Recently, the National Development and Reform Commission issued the "Circular on Exploiting Price Leverage to Promote the Healthy Development of the Photovoltaic Industry." For distributed photovoltaic power generation projects, a policy of subsidizing electricity prices in accordance with the amount of electricity generated is applied. The tariff subsidy standard is 0.42 yuan per kilowatt-hour.
The policy effect is continuing to be released. As the country's favorable policies continue to land, and localization support policies will be introduced soon, the city's new energy industry will usher in a new round of major development after the transition.
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